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Apparently worried its On Demand Online project would suffer the shame of a silly name all by its lonely, Comcast has rebranded its cable TV, internet and phone services as Xfinity TV, Xfinity Internet and Xfinity Voice. Other than the name not much is changing (@ComcastCares will still be doing its thing on Twitter), although the rollout of the new branding (starting next week, the first 11 markets include Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Portland, Seattle, Hartford, Augusta, Chattanooga, parts of the Bay Area and San Francisco) should sync up with 50mbps or high speeds becoming available. Of course, if those slick flame colored letter started showing up on TV repair guy trucks at the same time as a truly revolutionary new DVR software package instead of the slightly spruced up version we’ll be getting over the next few months, then they could call it anything they want to.

Comcast smears the XFINITY brand across all its services originally appeared on Engadget on Thu, 04 Feb 2010 00:42:00 EST. Please see our terms for use of feeds.

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