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While every Apple Store is in some sense a place of reverence, the new Upper West Side store unabashedly evokes that feeling: The top floor’s a vast open space, enclosed by spartan stone walls which support a massive glass ceiling.

I can’t tell you—and the pictures can’t show you—how utterly open and expansive the room feels. To give you an idea of the space, the walls are 45 feet tall, and could fit 11 Apple Cubes inside. The spareness is breathtaking. It’s cold. Not literally, but the stone walls, the glass, the sheer space rob it of any sense of warmth or feeling. The only sense of life in room is the products. It’s a temple to them, really.

The beating heart, where things actually happen is tucked underground. The Genius Bar and personal training space is the biggest ever in an Apple store, able to handle up to 100 customers at once. It’s pretty much like any other Apple store down there, just bigger.

It’s impressive. Especially considering that it used to be a Victoria’s Secret. It opens Saturday, and they’re giving away 2500 commemorative shirts, if you’re that kind of crazy.

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